Tourism and Hospitality

• Brief description

  If you are a student of tourism and hospitality with plans to work in the industry, you may be especially concerned about its state and unprecedented circumstances that hurt the sector and raised serious questions about the present and future survival of the sector. Thus, it is worth joining up -to-date discussions on how to better understand, manage and valorize the impacts of Covid-19 on domestic and international travel; hotels and accommodations; transportations and tourists behavior.

  The training course will be held in the format of scientific-practical discourse as close as possible to the current state of today’s international competition and new realities. Lectures, seminars and business games are to cover the most important and challenging issues of Tourism and Hospitality Industries: best and worst practices. Brainstorming workshops on Forecasting and Recovery encompasses discussing the major impacts, behaviours and experiences that three major tourism stakeholders (namely tourism demand, supply and destination management organisations and policy makers) are experiencing during three COVID-19 stages (response, recovery and reset).

  In addition, there is an optional cultural and academic trip to Novgorod the Great (on request). Novgorod is one of the most ancient cities of Russia, the cradle of Russian republican and democratic traditions.

  • The field trip includes:
  • - Interactive program "Legends of the Yaroslav's Court";
  • - Academic session: " Tourism and Hospitality Development: Novgorod the Great experience and best practices".

Duration: 2 weeks  

ECTS credits: 4.0

Participation fee: 50 000 RUB

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits.

Deadline for registration: December 01, 2024

• Cultural program

  We offer our students excursions to the most famous palaces, monuments, museums of St. Petersburg, as well as other cultural activities.

• Entrance requirements
  • • Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required.
  • • Applicants are expected to have at least 2 year of University level studies.

• Course description

  The course content includes:

  1. Tourism Economics ( 1 ECTS credit) :

  • - Economy of a tourist destination;
  • - Economic assessment of the tourism projects at the regional level;
  • - The economic foundations of the tourism industry;
  • - Financial management of a travel company;
  • - The Break-even theory and its implementation in the tourism industry;
  • - Economic efficiency of a travel company.

  2. Hospitality Management (1 ECTS credit):

  • - The current state and the country- specific features of conducting a network business in hospitality industry;
  • - How to successfully market a hospitality business?
  • - Demand Generation;
  • - Accommodation Operations;
  • - Room Division Management.

  3. GEO Targeting ( 1 ECTS credit):

  • - Countries VS Global/Regional Disasters;
  • - Best and Worst practices;
  • - Performance before/after/during Covid;
  • - Forecasting and Recovery;
  • - Brainstorming workshops.

  4. Tourism Communication Toolkit: new realities. Digital transformation (1 ECTS credit).

Professors and lecturers:

• PhD Nelli Kozlova, Associate professor;
• PhD Elena Korchagina, Professor;
• PhD Natalya Pletneva, Associate professor;
• Rafael Arutyunyan, Chief Commercial Officer of «Akyan Group».

Contacts:

Summer and Winter Schools Team

• summerschool@spbstu.ru
• +7 (812) 534-25-31
• room 227, 28, Grazhdanskii prospect, 195220, St.Petersburg, Russia