Doing Business in Russia

Winter School - Online/Hybrid
January 17 - January 28, 2022

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Russia resumed international air and railway service with the countries listed here.

Therefore, a hybrid format of the course is offered to students holding citizenship of the states mentioned in the list – you can join the online course for 270 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Would you like to know how to do business in Russia and enjoy your winter holidays in the cultural capital of Russia - the city of Saint-Petersburg? Join this winter school!

Doing Business in Russia
Doing Business in Russia

Within this winter course you will gain knowledge about Russian business, culture, identity, national history, government, customs and traditions.

Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.



Duration: 2 weeks

ECTS credits: 4.0

Participation fee:

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Winter School).

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to SPbPU Museum;
    • - Online broadcasting of excursion to the Hermitage museum;

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.


Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.

Doing Business in Russia
Doing Business in Russia

Deadline for registration

Online format: December 22, 2021

Hybrid format:

- for EU- or visa-free countries nationals: December 01, 2021

- for non-EU nationals: November 01, 2021

  • Entrance requirements
    • - Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required;
    • - Applicants are expected to have at least 1 year of University level studies.

Course description

  • Entrepreneurship in Russia

    The main goal of this course is to acquaint students with the theory of entrepreneurship and provide them with practical skills in opening and doing business in Russia.

    The objectives of the course are to provide students with the following professional skills and competences:

    - the ability to participate in project teamwork, programs of implementation of new products/services;

    - the ability to evaluate the economic and social environment of the business, identify new market opportunities and create new business models applied to specific of Russia;

    - ability to analyze market and specific risks for decision making process, including the decisions on investment and financing;

    - skills of coordinating entrepreneurial activities in order to ensure consistency of the project by all participants.

  • B2C and B2B Branding

    During this seminar students will gain knowledge on specifics of consumer behavior in the Russian Federation, learn features of brand design and communication in b2c and b2b markets, and become skilled to make decisions about brand localization for Russian consumers.

  • Business marketing (with emphasis to Russian market)

    The main goal of this course is to acquaint students with the theory of entrepreneurship and provide them with practical skills in opening and doing business in Russia.

    This course is aimed at developing students’ competences in making a marketing strategy from a scratch based on the marketing-mix. Intensive training focused on building up their skills in conducting marketing research, interpreting the results and organizing the work of marketing department in fit with the results provided. Students get acquainted with the uniqueness of marketing in Russia.

    The course content provides students with the knowledge on the basics of marketing. The marketing mix concept is then studied in author-based model 6P including, besides classic concept (price, promotion, place and product), two additional “P”: positioning and picture. Each element of marketing-mix is studied with the help of presentations and handouts. The course trains students how to analyze the marketing environment and to act accordingly to it, building the marketing strategy for the product or even organizing the work of a marketing department. The uniqueness of doing marketing in Russia is provided during the course which is going to help students to develop the best solution for the final case connected with the Russian market.

  • Doing e-business in Russia

    The goal of this course is to provide students information on e-commerce market entry strategies in Russia. Trainings will provide knowledge and skills in working with the main tools and channels for promoting a good or service in a digital environment with emphasis to Russian business-making peculiarities.

    During the course, students will learn how to build a business idea, define the product target audience, develop entry strategy to the digital market and strategies to e-Business promotion in Russia.

Professors and lecturers:

  • Oksana Evseeva, Associate Professor, D.Sc;
  • Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
  • Alexei Trykov, Assistant Professor, PhD;
  • Alex Krasnov, Assistant Professor, PhD.


Department of International Educational Programs