International Polytechnic Winter School 2025 will be on campus.
Would you like to know how to do business in Russia and enjoy your winter holidays in the cultural capital of Russia - the city of Saint-Petersburg? Join this winter school!
Within this winter course you will gain knowledge about Russian business, culture, identity, national history, government, customs and traditions.
Duration: 2 weeks
ECTS credits: 4.0
Participation fee: 50 000 RUB
Participation fee includes tuition fee, study materials, field trips and cultural program.
Upon successful completion of the course students will receive hard copies of certificates with ECTS credits.
Details of the options and booking procedures will be discussed with each applicant individually.
Deadline for registration: December 01, 2024
Cultural program
We offer our students excursions to the most famous palaces, monuments, museums of St. Petersburg, as well as other cultural activities.
Entrance requirements
- - Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required;
- - Applicants are expected to have at least 1 year of University level studies.
The detailed course description for ECTS credits transfer at your home university:
Doing Business in Russia.pdf
Course description
B2C and B2B Branding
During this seminar students will gain knowledge on specifics of consumer behavior in the Russian Federation, learn features of brand design and communication in b2c and b2b markets, and become skilled to make decisions about brand localization for Russian consumers.
Professors and lecturers:
- Oksana Evseeva, Associate Professor, D.Sc;
- Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
- Alexei Trykov, Assistant Professor, PhD;
- Alex Krasnov, Assistant Professor, PhD.
Contacts:
Department of International Educational Programs