Doing Business in Russia (2 session)

Summer School - Online/Hybrid
July 5 - July 16, 2021

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Due to massive and continuous vaccination in Russia and resuming international air and railway service with 29 countries we offer a hybrid online/on-campus summer school option to students holding citizenship of:

the United Kingdom, Tanzania, Turkey, Switzerland, Egypt, Maldives, the United Arab Emirates, Kazakhstan, Kyrgyzstan, Republic of Korea, Cuba, Serbia, Japan, the Seychelles, Ethiopia, Vietnam, India, Qatar, Finland, Azerbaijan, Armenia, Greece, Singapore, Venezuela, Germany, Syria, Tajikistan, Uzbekistan, Sri Lanka.

You can join the online course for 270 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Do you want to learn more about business in Russia and enjoy staying in the cultural capital of Russia - the city of Saint-Petersburg? Join this summer school!

Doing Business in Russia
Doing Business in Russia

Within the program you will gain the knowledge about Russian business, culture, identity, national history, government, customs, traditions, you’ll visit the “Baltika” brewery company, while extra academic activities will bring you into inner life of the Russian Cultural Capital.

Duration: 2 weeks*

ECTS credits: 4*

Participation fee:

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).

*There is also a longer program of 3 weeks with 6 ECTS credits available on request. Please email us to get the 3-week course syllabus and more details.

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to SPbPU Museum;
    • - Online broadcasting of excursion to the Hermitage museum;

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.

Accommodation

Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.

Doing Business in Russia
Doing Business in Russia

Deadline for registration

Online format: June 28, 2021

Hybrid format:

- for EU- or visa-free countries nationals: June 07, 2021

- for non-EU nationals: May 03, 2021

  • Entrance requirements
    • Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required.
    • Applicants are expected to have at least 1 year of University level studies. ;

Course description

  • Doing e-business in Russia

    The goal of this course is to provide students information on e-commerce market entry strategies in Russia. Trainings will provide knowledge and skills in working with the main tools and channels for promoting a good or service in a digital environment with emphasis to Russian business-making peculiarities.

    During the course, students will learn how to build a business idea, define the product target audience, develop entry strategy to the digital market and strategies to e-Business promotion in Russia.

    ECTS: 1.5

  • Entrepreneurship in Russia

    The main goal of this course is to acquaint students with the theory of entrepreneurship and provide them with practical skills in opening and doing business in Russia.

    The objectives of the course are to provide students with the following professional skills and competences:

    - the ability to participate in project teamwork, programs of implementation of new products/services;

    - the ability to evaluate the economic and social environment of the business, identify new market opportunities and create new business models applied to specific of Russia;

    - skills of business planning for the creation and development of new businesses in Russia;

    - ability to analyze market and specific risks for decision making process, including the decisions on investment and financing;

    - skills of coordinating entrepreneurial activities in order to ensure consistency of the project by all participants.

    ECTS: 0.75

  • Business marketing (with emphasis to Russian market)

    The main goal of this course is to acquaint students with the theory of entrepreneurship and provide them with practical skills in opening and doing business in Russia.

    This course is aimed at developing students’ competences in making a marketing strategy from a scratch based on the marketing-mix. Intensive training focused on building up their skills in conducting marketing research, interpreting the results and organizing the work of marketing department in fit with the results provided. Students get acquainted with the uniqueness of marketing in Russia.

    The course content provides students with the knowledge on the basics of marketing. The marketing mix concept is then studied in author-based model 6P including, besides classic concept (price, promotion, place and product), two additional “P”: positioning and picture. Each element of marketing-mix is studied with the help of presentations and handouts. The course trains students how to analyze the marketing environment and to act accordingly to it, building the marketing strategy for the product or even organizing the work of a marketing department. The uniqueness of doing marketing in Russia is provided during the course which is going to help students to develop the best solution for the final case connected with the Russian market.

    ECTS: 0.75

  • Business cooperation and information security governance in collaboration of EU’s and Russian enterprises

    The program is enriched with a European organizations' view and approach to information security risk management when they do business with Russian companies or enter Russian market (delivered by professor Jaap de Bie, the Hague UAS).

    The course covers the following topics:

    1- General basis in business cooperation with Russia from the Dutch perspective

    2- Dealing with risks in international cooperation

    3- Managing information security risks in international cooperation.

    ECTS: 1.0

Professors and lecturers:

  • Oksana Evseeva, Associate Professor, D.Sc, SPbPU;
  • Jaap de Bie, Professor, the Hague UAS;
  • Aleks Krasnov, Assistant Professor, PhD, SPbPU;
  • Alexey Trykov, Assistant Professor, PhD, SPbPU;

Program partners:

  • The Hague University of Applied Sciences (the Netherlands)

Contacts:

Department of International Educational Programs