decodeTextdecodeDefault Apply / Log In
Version for the visually impaired
Winter SchoolDigital Marketing

Digital Marketing

Winter School - Online/Tailor-made
January 16 - January 27, 2023

International Polytechnic Winter School 2023 will be held in 2 available options:

Option 1 – online.

Option 2 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with. The countries listed here.

*The list is regularly updated according to the amending documents of the decree of the Government of the Russian Federation dated 16.03.2020 №635-r.

Become an effective digital marketing specialist in a team of like-minded people already in January 2023!

Digital-Marketing
Digital-Marketing
  • Brief description

    We invite you to get acquainted with the fascinating world of modern digital marketing. You will get acquainted with the methods of research in the digital environment, STP modeling, content marketing, the work of marketplaces, the landscape of social networks in Russia, and master methods for evaluating the cost-effectiveness of marketing activities.

    In modern conditions, competencies in the field of digital marketing are becoming necessary for both entrepreneurs and employees. Together we will master CRM systems, create dashboards and autofunnels, open stores on e-commerce sites, set up digital social media accounts, and much more.

    Become an effective digital marketing specialist in a team of like-minded people already in July 2022!

    Practical and lecture classes will be held in live communication with professors and classmates. Recordings of classes will be available on the SPbPU platform within 1 month after the end of the course.

REGISTER ONLINE

Duration: 2 weeks

ECTS credits: 4.0

Participation fee: 30 000 RUB

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits.

Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.

Deadline for registration: December 22, 2022

  • Entrance requirements
    • • Knowledge in the field of marketing / management / economics corresponding to the first two years of the Bachelor of Marketing / Management / Economics program;
    • • Good knowledge of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required;
    • • Applicants are expected to have at least 2 year of University level studies.

The detailed course description for ECTS credits transfer at your home university:

Digital Marketing Descriptor WS23.pdf

REGISTER ONLINE

Professors and lecturers:
  • PhD, associate prof. Nikita Lukashevich
  • PhD, associate prof. Dmitriy Tikhonov
  • associate prof. Aleksey Trykov
  • Guest lecturers

Contacts:

Department of International Educational Programs