Digital Marketing | International Polytechnic Summer and Winter Schools

Digital Marketing

Winter School - On campus

January 13 - January 24, 2025

International Polytechnic Winter School 2025 will be on campus.

Become an effective digital marketing specialist in a team of like-minded people already in January 2025!

Brief description
We invite you to get acquainted with the fascinating world of modern digital marketing. You will get acquainted with the methods of research in the digital environment, STP modeling, content marketing, the work of marketplaces, the landscape of social networks in Russia, and master methods for evaluating the cost-effectiveness of marketing activities.
In modern conditions, competencies in the field of digital marketing are becoming necessary for both entrepreneurs and employees. Together we will master CRM systems, create dashboards and autofunnels, open stores on e-commerce sites, set up digital social media accounts, and much more.
Practical and lecture classes will be held in live communication with professors and classmates. Recordings of classes will be available on the SPbPU platform within 1 month after the end of the course.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits.

Cultural program
We offer our students excursions to the most famous palaces, monuments, museums of St. Petersburg, as well as other cultural activities.

Entrance requirements
- • Knowledge in the field of marketing / management / economics corresponding to the first two years of the Bachelor of Marketing / Management / Economics program;
- • Good knowledge of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required;
- • Applicants are expected to have at least 2 year of University level studies.

The detailed course description for ECTS credits transfer at your home university:

Professors and lecturers:

Contacts:

Department of International Educational Programs