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Summer SchoolDigital Marketing

Digital Marketing

Summer School - On campus
July 15 - July 26, 2024

The course also can be arranged as the tailor-made programe for a group of minimum 10 students upon request (the dates and terms can be discuss individually)

Become an effective digital marketing specialist in a team of like-minded people already in July 2024!

Sustainability-phenomenon-in-contemporary-intercultural-communication
Sustainability-phenomenon-in-contemporary-intercultural-communication
  • Brief description

    We invite you to get acquainted with the fascinating world of modern digital marketing. You will get acquainted with the methods of research in the digital environment, STP modeling, content marketing, the work of marketplaces, the landscape of social networks in Russia, and master methods for evaluating the cost-effectiveness of marketing activities.

    In modern conditions, competencies in the field of digital marketing are becoming necessary for both entrepreneurs and employees. Together we will master CRM systems, create dashboards and autofunnels, open stores on e-commerce sites, set up digital social media accounts, and much more.

    Become an effective digital marketing specialist in a team of like-minded people already in July 2024!

    Practical and lecture classes will be held in live communication with professors and classmates.

REGISTER ONLINE

Duration: 2 weeks

ECTS credits: 4.0

Participation fee: 50 000 RUB

  • Cultural program

    We offer our students excursions to the most famous palaces, monuments, museums of St. Petersburg, as well as other cultural activities.

Deadline for registration: May 27, 2024

  • Entrance requirements
    • • Knowledge in the field of marketing / management / economics corresponding to the first two years of the Bachelor of Marketing / Management / Economics program;
    • • Good knowledge of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required;
    • • Applicants are expected to have at least 2 year of University level studies.

The detailed course description for ECTS credits transfer at your home university:

Digital Marketing Descriptor SS24.pdf

REGISTER ONLINE

Professors and lecturers:
  • PhD, associate prof. Nikita Lukashevich
  • PhD, associate prof. Dmitriy Tikhonov
  • associate prof. Aleksey Trykov
  • Guest lecturers

Contacts:

Department of International Educational Programs