Sport Management & Marketing (Polytech – University of Lorraine) *in cooperation with INSHS

Summer School - Online/Hybrid
August 23 - September 3, 2021

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Due to massive and continuous vaccination in Russia and resuming international air and railway service with 29 countries we offer a hybrid online/on-campus summer school option to students holding citizenship of:

the United Kingdom, Tanzania, Turkey, Switzerland, Egypt, Maldives, the United Arab Emirates, Kazakhstan, Kyrgyzstan, Republic of Korea, Cuba, Serbia, Japan, the Seychelles, Ethiopia, Vietnam, India, Qatar, Finland, Azerbaijan, Armenia, Greece, Singapore, Venezuela, Germany, Syria, Tajikistan, Uzbekistan, Sri Lanka.

You can join the online course for 270 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Are you not indifferent to sports and strive to learn more about management in sports organizations, as well as about modern trends in sports science? Join the Summer School, our course is for you!

Sport Management and Marketing
Sport Management and Marketing
Sport Management and Marketing


  • WHAT?
    International Summer School (Sport Management & Marketing) aims to:
    • - improving managerial skills and knowledge in the field of sports;
    • - exchange of ideas and experience at the international level;
    • - improving your professional skills;
    • - preparation for further education programs;
    • - exchange of information on research, theories and methods in various fields of physical activity and sport.

    We invite a diverse audience of like-minded people: students with a bachelor's degree in sports, humanities, social and medical sciences, as well as people interested in the sports field, studying management in sports organizations conducting scientific research in the field of sports medicine and sports. The module will be interesting for both experienced professionals and beginners who would like to expand their knowledge and understanding of the subject area. Both Russian and international students can take part in the Summer School, all teaching will be conducted in English.

  • WHY?

    In keynote lectures, experts will address important questions, new approaches, problems and strategies of research, current trends and major issues in the area of sport ideologies, policies and practices. They will also be available for discussions and individual supervision. In addition, there will be workshops and panel discussions on relevant themes. All students will have the opportunity to present their own projects and get feedback from experts and other students. The Summer School will take place in collaboration with INSHS (International Network in Sport and Health Science).

Duration: 2 weeks

ECTS credits: 4.0

Participation fee:

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to SPbPU Museum;
    • - Online broadcasting of excursion to the Hermitage museum;

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.


Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.

Deadline for registration

Online format: August 09, 2021

Hybrid format:

- for EU- or visa-free countries nationals: July 26, 2021

- for non-EU nationals: June 14, 2021

  • Entrance requirements
    • - Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required;
    • - Applicants are expected to have at least 1 year of University level studies.

Course description:

  • Sport Management

    The main goal of this course is to train managers specializing in the field of physical and / or sports activities based on an interdisciplinary scientific, technical and methodological approach in the sports and health sectors. During the course, students will learn the basics of sports management, learn what sports management includes, consider the principles and application of sports management in sports organizations, student sports clubs, sports teams in various sports. The emphasis on practical work will allow students to gain experience in organizing and conducting sports work, to learn the features of its implementation among students, among various age groups of the population both in Russia and abroad.

  • Sport Business Planning

    The course aims to familiarize students with the planning of the sports business from its launch to implementation. Students will learn the features of organizing sporting events with different age groups. Consider a Planning Guide for 10 issues. This course is multifaceted and focuses on a set of related ideas, and not on a single unified theory.

  • Sport and modern sports facilities

    The course is aimed at introducing various models of organizing places for sports. Listeners will be interested to learn how to conduct territorial diagnostics in the field of sports, compare the development of sports territories in different regions, and share their development experience in their countries. The issues of branding and territorial marketing through sports will be highlighted. In practical classes, students will get acquainted with the peculiarities of the training of national teams in various sports, as well as visit the sports training facilities of the leading clubs in St. Petersburg.

Professors and lecturers:

  • Prof. Vladislav Bakayev, Director of the Higher School of Sports Education (SPbPU);
  • Prof Dr. Joel Gaillard – President of International Network in Sport and Health Science (INSHS) France.


  • International Network in Sport and Health Science (INSHS).


Summer and Winter Schools Team