What is the relevance of communication in the leadership process of reaching best achievable outcomes? Leadership communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. Leadership is given strength by strategic communication, which gives the results necessary in competitive conditions. For a professional in the field of corporate communications, this puts two questions in the spotlight: what is the significance of communication in the management process for achieving the best achievable results (BAOS)? And how does a specialist in basic communications achieve expert influence and success in a managerial position? This course provides insights and guidance on functioning at the highest levels of the corporate communications profession. By focusing on key topics, this unprecedented program offers students more detailed information and depth of discussion about the quality of leadership in any organization.
Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).
Leadership in Communication Descriptor SS22.pdf