Influencer Marketing

Summer School - Online / Tailor-made
July 11 - July 22, 2022

International Polytechnic Summer School 2022 will be held in 2 available options:

Option 1 – online.

Option 2 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with. The countries listed here.

*The list is regularly updated according to the amending documents of the decree of the Government of the Russian Federation dated 16.03.2020 №635-r.

Would you like to learn more about the world of the Influencers? Then this course is for you!

Infl-Marketing
Infl-Marketing
  • Brief description

    The course is suitable for senior undergraduate students and graduate students who would like to understand how the Influence Marketing works.

    The primary objective of the course is to explain Influencer Marketing management. Students are able to get knowledge not only about content making, but also Influencer management on the local and global markets. The course begins with an overview of theory of Influence Marketing. The lectures explain phenomena of global Influencers' trend, interpersonal communication and how it could be used in the product promotion. The practical part will open the door into the world of content, trends, platforms and tools for Influencers segmentation.

    Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.

Duration: 2 weeks

ECTS credits: 4.0

Participation fee: 30 000 RUB

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits mailed by post.

Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.

Deadline for registration: June 28, 2022

  • Cultural program

    Socio-cultural program of extracurricular activities and networking events are included*:

    *All of the listed above activities will to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.

    • • Online Interactive Campus Tour
    • • Online broadcasting of excursion to the Hermitage museum;
    • • Online Pub Quiz.

  • Entrance requirements
    • • Knowledge of Marketing and Management corresponding to the first two years of a Bachelor's degree program in Economy and Business, etc;
    • • Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required;
    • • Applicants are expected to have at least 1 year of University level studies.

  • Course description

    The course is conceived as the introduction to the theory of Influence marketing, however, it is also suitable for senior undergraduate students and graduate students.

    The course content includes:

    • • Theory of Influencer Marketing;
    • • Content creation and global trends identifying;
    • • Influencers’ international platforms and tools;
    • • Influencer search on local and global markets and recruitment;
    • • udience segmentation;
    • • Influencer management;
    • • Audience analysis;
    • • Influencer analytics.

The detailed course description for ECTS credits transfer at your home university:

Program partners: to be agreed

Professors and lecturers:
  • Dr. Aleks KRASNOV, Senior Lecturer, Graduate School of Service and Trade, Peter the Great St.Petersburg Polytechnic University (Russia)

Contacts:

Department of International Educational Programs