Presently, systems are becoming more and more complex, requiring the creation of intuitive user interfaces that take into account user behavior as much as possible (UX – User Experience, CX – Customer Experience).
Design Thinking is considered as a way to solve complex, nonlinear problems that cannot be mastered solely with the help of a scientific or technological approach.
Design thinking provides an understanding of people's needs, as well as translating these needs into ready-made solutions. The use of design as a method of thinking gives an opportunity to increase significantly the activity efficiency within many professions, developing skills that expand professional competencies, helps to work under uncertainty and solve problems arising in this regard.
Over the past twenty years, Design Thinking has been widely used in business not only to create products or services, but also as an alternative approach to business strategy development. Most of the world's largest companies use Design Thinking tools to one degree or another.
The course has a practical focus. In the frame of the course, the main tools of Design Thinking not only will be considered, but also their practical application to solving real problems will be shown.
Course participants will work in small teams to solve problems in one of the following areas:
At the end of the course, each team will present a prototype created. The best projects can be assisted in commercializing or invited to participate in the project accelerator.
Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.
Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).
The program is also can be arranged in Russian language as a tailor-made for a group of minimum 10 students:
Описание курса "От идеи до рынка. Практикум использования инструментов дизайн-мышления"
The course is a basic course in Design thinking, but it is also suitable for senior undergraduate students, graduate students and specialists.
The course content includes:
Russian-German center for innovation and entrepreneurship «Polytechnic Strascheg»
Professors and lecturers:
Summer and Winter Schools Team