The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.
Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).
Contacts:
Program coordinators: