Cross-cultural School on Entrepreneurship and Marketing

Summer School - Online/Hybrid
July 19 - August 1, 2021

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Due to massive and continuous vaccination in Russia and resuming international air and railway service with 53 countries we offer a hybrid online/on-campus summer school option to students holding citizenship of:

Abkhazia, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bulgaria, China, Croatia, Cuba, Cyprus, Egypt, Ethiopia, Finland, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Japan, Jordan, Kazakhstan, Kyrgyzstan, Lebanon, Liechtenstein, Luxembourg, Maldives, Malta, Mauritius, Mexico, Morocco, Northern Macedonia, Portugal, Qatar, Republic of Korea, Saudi Arabia, Serbia, Seychelles, Singapore, Sri Lanka, Switzerland, Syria, Tajikistan, Tanzania, the United Arab Emirates, the United Kingdom, the United States of America, Turkey, Uzbekistan, Venezuela, Vietnam.

You can join the online course for 270 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Would you like to learn more about specifics of cross-cultural marketing and entrepreneruship? Then join this course!



  • Brief description

    The program takes focus on the aspects of the global entrepreneurship involving cross-cultural marketing tools. Team up with students who joined the Summer School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.

    The program will also include guest seminars of experts in the field of international marketing and e-commerce.

    During the school lectures, case studies and workshops will be provided to students to let them master tools of cross-cultural marketing and entrepreneurship.

  • Skills and competence to be acquired by students:
    • - Entrepreneurship
    • - Cross-cultural marketing
    • - Consumer behavior and market research
    • - Global Business model
    • - How to launch a business in Russia
    • - Basics of e-commerce


Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.


Duration: 2 weeks

ECTS credits: 4.0

Participation fee:

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to SPbPU Museum;
    • - Online broadcasting of excursion to the Hermitage museum;

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.


Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.


Deadline for registration: July 05, 2021

  • Entrance requirements
    • Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.
Professors and lecturers:
  • Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
  • Oksana Evseeva, Associate Professor, PhD;
  • Alexei Trykov, Assistant Professor;
  • Guest Lecturer - Jessica Lichy, Professor, IDRAQ Business School (France);
  • Guest Lecturer - Anya MacKessy, Senior Digital and E-commerce Manager, Paul (UK);


Program coordinators: