The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.
Online format: 270 Euro
Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)
Participation fee includes tuition fee, study materials, field trips and cultural program.
Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Winter School).
Cultural program in the Hybrid format is discussed with participants individually.
*All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.
Provided only for the Hybrid or the Tailor-made formats:
Details of the options and booking procedures will be discussed with each applicant individually.
Online format: December 26, 2021
- for EU- or visa-free countries nationals: December 01, 2021
- for non-EU nationals: November 01, 2021