Cross-cultural School on Entrepreneurship and Marketing

Winter School - Online/Hybrid
January 17 - January 28, 2022

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Russia resumed international air and railway service with the countries listed here.

Therefore, a hybrid format of the course is offered to students holding citizenship of the states mentioned in the list – you can join the online course for 270 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Would you like to learn more about specifics of cross-cultural marketing and entrepreneruship? Then join this course!

  • Brief description

    The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.

Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.
  • Skills and competence to be acquired by students
    • - Global Entrepreneurship;
    • - Cross-cultural marketing;
    • - Consumer behavior and market research tools;
    • - Real cases how to launch a business in Russia;
    • - Basics of e-commerce and Business model.

Duration: 2 weeks

ECTS credits: 4.0

Participation fee:

Online format: 270 Euro

Hybrid format: 270 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Winter School).

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to the Graduate School of Technology and Entrepreneurship and Center for Technological National Initiative;
    • - Online broadcasting of excursion to the Hermitage museum.

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.


Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.


Deadline for registration

Online format: December 26, 2021

Hybrid format:

- for EU- or visa-free countries nationals: December 01, 2021

- for non-EU nationals: November 01, 2021

  • Entrance requirements
    • Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.
Program partners:
  • Polytech Strascheg,
  • SCE,
  • IDRAQ.
Professors and lecturers:
  • Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
  • Oksana Evseeva, Associate Professor, PhD;
  • Alexei Trykov, Assistant Professor;
  • Guest Lecturer - Jessica Lichy, Professor, IDRAQ Business School (France);
  • Guest Lecturer - Anya MacKessy, Senior Digital and E-commerce Manager, Paul (UK).


Program coordinators: