Cross-cultural School on Entrepreneurship and Marketing

Winter School - Online/Tailor-made
January 16 - January 27, 2023

International Polytechnic Winter School 2023 will be held in 2 available options:

Option 1 – online.

Option 2 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with. The countries listed here.

*The list is regularly updated according to the amending documents of the decree of the Government of the Russian Federation dated 16.03.2020 №635-r.

Would you like to learn more about specifics of cross-cultural marketing and entrepreneruship? Then join this course!

  • Brief description

    The program is aimed at the development of international entrepreneurial projects with an emphasis on B2C markets, where product and communication solutions should be developed and adapted taking into account the peculiarities of different national cultures. Team up with students who joined the Winter School from all over the world, set the target market and develop a product and communication strategy for the international market with the tools you will master during your studies supported by our team of marketing management professionals.

Online lectures will be delivered synchronized as live talk with professors and groupmates. Records of classes will be available on SPbPU platform for 1 month after the course end.
  • Skills and competence to be acquired by students
    • - Global Entrepreneurship;
    • - Cross-cultural marketing;
    • - Consumer behavior and market research tools;
    • - Real cases how to launch a business in Russia;
    • - Basics of e-commerce and Business model.

Duration: 2 weeks

ECTS credits: 4.0

Participation fee: 30 000 RUB

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits.


Provided only for the Tailor-made format:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.


Deadline for registration: December 22, 2022

  • Entrance requirements
    • Good command of English. All classes and extracurricular activities are conducted in English. Knowledge of the Russian language is not required.
Program partners:
  • Polytech Strascheg,
  • SCE,
  • IDRAQ.
Professors and lecturers:
  • Vladimir Shchegolev, Associate Professor, Director of the Graduate School of Technology Entrepreneurship IAMT;
  • Oksana Evseeva, Associate Professor, PhD;
  • Alexei Trykov, Assistant Professor;


Program coordinators: