- Brief description
The course “City Branding” is designed to provide students with practical introduction to such a topical phenomenon as branding of areas, cities and regions. The course covers a comprehensive and integrated review of existing projects in city, urban, regional and global branding; branding of tourist destinations in different countries of the world. The emphasis is put on Russian experience. Within the module you will gain the knowledge about Russian culture, traditions and identity. You will get the closer look at Saint Petersburg in the context of Russian culture, examine the best practices in territorial branding implementations.
The training course will be held in the format of scientific-practical discourse as close as possible to the realities of today’s international competition. Lectures, seminars and business games are to cover the most important and challenging issues of city branding in different regions. During academic studies you will explore the architecture and attributes of the territorial brands, get acquainted with the main tools, approaches and strategies of regional branding, urban environment and the stages of territorial brands development and rebranding. And thematic virtual excursions and academic sessions will colour up the routine and make this study efficient and unforgettable.