City Branding

Summer School - Online/Hybrid
July 5 - July 16, 2021

The course will be held online but 3 participation options are available for certain individuals:

Option 1 - online.

Option 2 - hybrid. Due to massive and continuous vaccination in Russia and resuming international air and railway service with 29 countries we offer a hybrid online/on-campus summer school option to students holding citizenship of:

the United Kingdom, Tanzania, Turkey, Switzerland, Egypt, Maldives, the United Arab Emirates, Kazakhstan, Kyrgyzstan, Republic of Korea, Cuba, Serbia, Japan, the Seychelles, Ethiopia, Vietnam, India, Qatar, Finland, Azerbaijan, Armenia, Greece, Singapore, Venezuela, Germany, Syria, Tajikistan, Uzbekistan, Sri Lanka.

You can join the online course for 295 euro (+4000 Rub for reg. fee) but come to St. Petersburg to take touristic advantages for the duration of the program and attend online classes at your dormitory/hostel.

If you choose Option 2, just apply for the online course here and inform us on your choice via email to get further instructions.

Option 3 – tailor-made. We may also arrange a tailor-made on-campus program for a group of minimum 10 students holding nationality of the countries Russia resumed international air and railway service with.

Are you interested in marketing? Do you want to learn more about the city branding in Russia? Join this Summer School!

City Branding
City Branding
  • Brief description

    The course “City Branding” is designed to provide students with practical introduction to such a topical phenomenon as branding of areas, cities and regions. The course covers a comprehensive and integrated review of existing projects in city, urban, regional and global branding; branding of tourist destinations in different countries of the world. The emphasis is put on Russian experience. Within the module you will gain the knowledge about Russian culture, traditions and identity. You will get the closer look at Saint Petersburg in the context of Russian culture, examine the best practices in territorial branding implementations.

    The training course will be held in the format of scientific-practical discourse as close as possible to the realities of today’s international competition. Lectures, seminars and business games are to cover the most important and challenging issues of city branding in different regions. During academic studies you will explore the architecture and attributes of the territorial brands, get acquainted with the main tools, approaches and strategies of regional branding, urban environment and the stages of territorial brands development and rebranding. And thematic virtual excursions and academic sessions will colour up the routine and make this study efficient and unforgettable.

Duration: 2 weeks

Participation fee:

Online format: 295 Euro

Hybrid format: 295 Euro + 4000 Rub (non-refundable registration fee for the Letter of Invitation)

Participation fee includes tuition fee, study materials, field trips and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).

  • Cultural program

    Online format:*

    • - Online Pub Quiz;
    • - Online Interactive Tour to SPbPU Museum;
    • - Online broadcasting of excursion to the Hermitage museum;

    Cultural program in the Hybrid format is discussed with participants individually.

    *All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.

In addition, there is a cultural and academic trip to Novgorod the Great included in the program. Novgorod is one of the most ancient cities of Russia, the cradle of Russian republican and democratic traditions. It will be held in both online and on-site programs.

For the Online format (included in the tuition fee):

The cultural and academic trip to Novgorod will be held in virtual mode.

The live virtual trip includes:

  • Virtual interactive program "Legends of the Yaroslav's Court"
  • Academic session: "" Coordination and marketing center of the region: experience of the “Red Hut” in creating the city brand “Veliky Novgorod - Homeland of Russia".

For the Hybrid format (field trip with transportation to Novgorod is paid extra):

The educational and entertaining full-day field trip to Novgorod the Great includes:

  • interactive program "Legends of the Yaroslav's Court"
  • demonstration of technologies of cultural objects renovation;
  • Academic session: "" Coordination and marketing center of the region: experience of the “Red Hut” in creating the city brand “Veliky Novgorod - Homeland of Russia".


Provided only for the Hybrid or the Tailor-made formats:

  • on campus at the university dormitory
  • off-campus at partner hostels in the city center

Details of the options and booking procedures will be discussed with each applicant individually.

City Branding
City Branding

Deadline for registration

Online format: June 28, 2021

Hybrid format:

- for EU- or visa-free countries nationals: June 07, 2021

- for non-EU nationals: May 03, 2021

  • Entrance requirements
    • Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required.
    • Applicants are expected to have at least 1 year of University level studies. ;


  • Course description

    1. Territorial marketing: environment, subjects and objects (1 ECTS)

    2. Territorial brand: architecture and attributes (1 ECTS)

    3. Territorial branding: Russian and foreign experience (1 ECTS)

    4. Branding as a synthetic means of communication in the territorial marketing–mix (1 ECTS)

Professors and lecturers:

  • PhD Nelli Kozlova, Associate professor;
  • PhD Elena Korchagina, Professor;
  • PhD Natalya Pletneva, Associate professor;
  • Phd Ksenia Kuzmina, Associate professor.


Summer and Winter Schools Team